So, Reliance Jio has finally launched its jio mart in across 200 cities and towns, including the metro cities like Mumbai, Delhi, Jaipur, Chennai, etc. It is all set challenging the other online grocery delivery platform in India like Grofers and Big Basket.
It is the time when Facebook and many companies last month made Investment in Reliance of about $10 billion will turn. JioMart was working with Whatsapp Business Account at the time of the pilot.
Let us see how this is helpful –
The JioMart has listed the essential grocery items and the farm produce. The good thing is that the framers who have been in collab with this service can directly sell products to the consumers. There will not be any 3rd party involved in it. So, there will be no distribution of profit. This Platform covers everything related to grocery, FMCG, and consumers’ rights. It also has an introductory offer of a 5% discount on some of the products. With the launch of Jio Mart, the Indian E-commerce is all set to upheavals the battle with India’s biggest online acquired store Amazon India, Walmart-Flipkart, and many other online platforms with already have their takeover in India. Lets us see how this Jio Mart will bring up a change in Online Market and will give fierce competition to these available platforms.
On comparing India’s e-grocery market, which is pegged to about 6201 crores and estimated to grow about 1.04lakh crore in 2023, this is the right time. By watching this growth, the companies are unveiling there packages and plans so they can set their foot in this market.
What is role Whatsapp will it be the hero of this tale?
Recently, Facebook has invested and acquired a 9.9% stake in Jio. So it is time to turn off and take back from it. WhatsApp is a crucial link for Jio Mart. It is useful for B TO C (business to consumer) marketing. It will provide payment offerings, with the logistic network and the Kirana details of ensuring the delivery. Facebook CEO mark has already hinted at this Platform. India is a special place for this, and to work in this place will open so many opportunities for the small business workers.
Although the Whatsapp Pay has been delayed in the various counts, but will soon be a game-changer of this game as it will access its UPI based payments with the sponsorship of Jio payment banks. It is how the WhatsApp will be the game-changer and will take advantage of the Investment done on this Platform.
Although this New concept of Jio mart will have to face many problems while setting up their feet in the market where the competition is already much more significant, the “vocal to local “will also support this Platform. The small Kirana shops, businesses, and many people will benefit from the launch of JioMart.It is going to challenge both the payments and the online grocery store available in the market. The strategies and planning should be very much up to the mark to defeat this competitor from the market.
I hope you liked the blog do tell me that has Jio Mart services started in your city or town, and what is your experience while ordering something. Also, share this blog.